Press releases are boring. To announce Ryan Kutscher and Matt MacDonald as co-chief creative officers of JWT New York, we hit the streets last weekend filming our New York rendition of Perfect Strangers.

This week marks the 45th International Consumer Electronics Show (CES) in Las Vegas, where JWT Worldwide Chairman and CEO, Bob Jeffrey, announces the debut of Worldmakers — a talk show featuring some of the world’s most respected thinkers exploring the convergence of advertising, technology and entertainment.

We captured photography and video content for Microsoft’s back-to-school campaign for Office 2010 over the course of 2 weekends this May in Long Island, including these sweet :30 and :45 spots for the French and UK cinema markets.

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Agency: JWT New York

Client: Microsoft Office 2010

Campaign: Back-To-School

Director: Vance Malone, Station Film

Editor: David Cornman, Crew Cuts

Music: Amber Music 

We travelled down to Atlanta this week with a lean & mean shooter, editor crew to build a story-booth at this year’s Microsoft Convergence conference. We wanted to hear what existing Dynamics CRM users have to say regarding the software’s impact on business. Photographs of customers who participated in this storybooth experience were incorporated real-time into a matrix feed on the dontgetforced.com website and twitter feed. Short videos were live later and incorporated into banner executions.

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Agency: JWT New York

Client: Microsoft Dynamics CRM

Campaign: Dynamics CRM Storybooth at Convergence 2011 in Atlanta, Georgia

The challenge in filming consumer stories, especially testimonial content, is creating a comfortable environment for participants very quickly. In this case, our team had less than several minutes with each interviewee. We built a set-up just like that of Errol Morris’s Interrotron, where interviewees spoke with our interviewer via a monitor located just under the camera. The end result: a sensation for our audience that the interviewees are speaking directly to them. 

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Agency: JWT New York

Client: Microsoft Dynamics CRM

Campaign: Dynamics CRM Storybooth at Convergence 2011 in Atlanta, Georgia

To better match the backdrops in our videos to existing digital creative, we printed and shipped foam core in the unique gradient in two pieces to Atlanta. Any hint of the horizontal line where the boards were attached was then easily removed in post using a very light blur. 

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Agency: JWT New York

Client: Microsoft Dynamics CRM

Campaign: Dynamics CRM Storybooth at Convergence 2011 in Atlanta, Georgia

The second phase of Microsoft Office 2010’s Make it Great campaign launched this month with additional films being released in the UK, France and Germany. Kudos to these best friends explaining working remotely on a project with just the right language.

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Agency: JWT New York

Client: Microsoft Office 2010

Campaign: Make it Great 

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Agency: JWT New York

Client: Microsoft Office 2010

Campaign: Make it Great 

We partnered with Wunderman to assist with headline copy translation for these foreign films but as a producer, I love few things more than being able to work in-language on international campaigns to help craft the best story.

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Agency: JWT New York

Client: Microsoft Office 2010

Campaign: Uebertreffen Sie sich selbst

There are no accents on capital letters in French. (These films would later be one reason of a few I enrolled in Middlebury’s French Language School the following summer.)

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Agency: JWT New York

Client: Microsoft Office 2010

Campaign: Etonnez-vous 

Tornado touch-down in New York in September almost had us miss last flight out to Stillwater, Oklahoma to shoot this football timelapse sequence with Radical Media director Dennis Liu at Oklahoma State University. All credit to Spontaneous for working their VFX magic to deliver this television spot in time for NFL season kick-off.

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Agency: JWT New York

Client: Microsoft Bing

Campaign: Bing is Beautiful