JWT Worldwide CEO and Chairman Bob Jeffrey, speaks with Evan Shapiro, President, IFC TV & Sundance Channel, on the Worldmakers set in New York. Bob and Evan discuss branded entertainment, innovative channels and how IFC used innovation to integrate advertising and promotion for their TV programming.
Worldmakers is a digital series, made by JWT, featuring people who make things inspired by the world, through technological innovation, and international imagination. Here, JWT Worldwide CEO and Chairman Bob Jeffrey, speaks with Mario Batali, American chef, writer, restaurateur and media personality, on the Worldmakers set in New York.
This week marks the 45th International Consumer Electronics Show (CES) in Las Vegas, where JWT Worldwide Chairman and CEO, Bob Jeffrey, announces the debut of Worldmakers — a talk show featuring some of the world’s most respected thinkers exploring the convergence of advertising, technology and entertainment.